{"id":12397,"date":"2023-12-29T11:44:37","date_gmt":"2023-12-29T10:44:37","guid":{"rendered":"https:\/\/www.aplimet.es\/?p=12397"},"modified":"2024-05-23T14:30:36","modified_gmt":"2024-05-23T13:30:36","slug":"everything-super-at-your-fingertips","status":"publish","type":"post","link":"https:\/\/www.aplimet.es\/en\/everything-super-at-your-fingertips\/","title":{"rendered":"EVERYTHING SUPER AT YOUR FINGERTIPS"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12233 size-full\" src=\"https:\/\/www.aplimet.es\/wp-content\/uploads\/2023\/12\/aplimet-web-super8-pomo.jpg\" alt=\"\" width=\"900\" height=\"450\" \/><\/p>\n<h3>The Belgian brewery Haacht entrusted us with the production of the tap handles for its Super8 family of beers, a brand targeting a young public with a fun and rebellious spirit.<\/h3>\n<p>Six different beers under the same umbrella. The challenge was to create a tap handle that would communicate the essence of the brand but that we could differentiate for each of its products. To do so, we were inspired by a Super8 campaign to extract the image of an inverted bottle, a disruptive and striking concept that fitted the brand&#8217;s image.<\/p>\n<p>Once the main concept had been applied, we worked with the client to connect each beer with its tap handle based on a set of patterns and colours that decorated each of the bottles, making them all the same but different. A super result for Super8.<\/p>\n<p>You can see <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/ideliq.com\/en\/portfolio-item\/super-8\/\" target=\"_blank\" rel=\"noopener\">the new Super8 tap handles in our Ideliq catalogue<\/a><\/strong><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Belgian brewery Haacht entrusted us with the production of the tap handles for its Super8 family of beers, a brand targeting a young public with a fun and rebellious spirit. Six different beers under the same umbrella. The challenge was to create a tap handle that would communicate the essence of the brand but [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[270],"tags":[],"class_list":["post-12397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/posts\/12397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/comments?post=12397"}],"version-history":[{"count":1,"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/posts\/12397\/revisions"}],"predecessor-version":[{"id":12398,"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/posts\/12397\/revisions\/12398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/media\/12396"}],"wp:attachment":[{"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/media?parent=12397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/categories?post=12397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/tags?post=12397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}