{"id":8113,"date":"2018-03-12T16:00:09","date_gmt":"2018-03-12T15:00:09","guid":{"rendered":"http:\/\/www.aplimet.es\/?p=8113"},"modified":"2018-03-13T11:23:04","modified_gmt":"2018-03-13T10:23:04","slug":"st-bernardus-an-example-of-aplimets-commitment-to-internationalization-and-personalization","status":"publish","type":"post","link":"https:\/\/www.aplimet.es\/en\/st-bernardus-an-example-of-aplimets-commitment-to-internationalization-and-personalization\/","title":{"rendered":"St Bernardus: An example of Aplimet&#8217;s commitment to internationalization and personalization"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">When we first met Marco Pasarella, the brewery&#8217;s Head of Sales and Marketing, and he asked us to design and make a dispenser that would capture the essence of an emblematic brand like his \u2013 and in a key market like Belgium \u2013<span class=\"Apple-converted-space\">\u00a0 <\/span>we quickly got down to work.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The project that faced us was fantastic because of its history and values, but at the same time it was also daunting because it was the first time that the idea came up of creating a customised tower for the iconic &#8220;monk\u201d. The important thing was to give full shape to a figure that was perfectly recognisable and that had never been presented in three dimensions before. Our artists did not let us down, and the result was spectacular, giving form, or rather giving life, to a traditional and long-lived icon.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This success was backed at the recent fair in Ghent, where the collaboration had started out a year earlier. The realism of the monk who crowns the <\/span><span class=\"s2\"><b>St Bernardus<\/b><\/span><span class=\"s1\"> tower (<a href=\"http:\/\/www.sintbernardus.be\/\"><span class=\"s3\">http:\/\/www.sintbernardus.be\/<\/span><\/a>) overshadowed a part of our other products, and the flow of clients and curiosity-seekers to have a look at the result of our work was never-ending. The congratulations and expressions of amazement were yet more tangible proof of the passion for detail that APLIMET puts into every one of the projects that it carries out.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For his part Marco was able to see at first hand the boost that the St Bernardus tower gave to all his premises: a greater connection with his consumers that translated into a substantial improvement in the positioning of the brand and of its sales. For us, this project is an unbeatable visiting card for positioning ourselves in Belgium.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With this project, we reaffirm our commitment to take the philosophy of the brand beyond our borders. We get a unique shooter that perfectly suits the needs of the customer, while reflecting the values of an iconic brewer in a key market.<\/p>\n","protected":false},"author":4,"featured_media":8109,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[270],"tags":[1125,976],"class_list":["post-8113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-st-bernardus-en","tag-tirador-en"],"_links":{"self":[{"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/posts\/8113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/comments?post=8113"}],"version-history":[{"count":0,"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/posts\/8113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/media\/8109"}],"wp:attachment":[{"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/media?parent=8113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/categories?post=8113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aplimet.es\/en\/wp-json\/wp\/v2\/tags?post=8113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}