Ideliq goes one step further in the customisation of dispensers by drawing on the essence of each brand.
ÅBRO
CLEAR PURITY
There are four key ingredients in beer: hops, malt, barley and, of course, water. It is precisely because of the exceptional quality of the water in the Vimmerby region that the founders of the Swedish beer Åbro chose to launch their business there. Since then they have based their recipe on this pure and crystal-clear water.
Our designers wanted to capture these characteristics in the brand’s tap. So, they created a stylised column, with completely natural, pure lines and organic shapes. A beer dispenser that stands out for its elegance, reflecting the simplicity of the Swedish spirit.
COQ HARDI
ROBUS AND NOBLE
Coq Hardi is a Belgium beer with a long history. When it was originally crafted, the beer was stored in barrels and transported to the factory in boxes and carts, and then distributed in exactly the same fashion. So, the beer was always in contact with wood.
The designers at Ideliq knew they wanted to keep this tradition alive. As well as topping the beer tap with the rooster that gives the brand its name, they looked for a finishing touch. Special resins were used to give the handle just the right texture and appearance of wood that the designers were looking for. So, we can say that Coq Hardi continues to have that special contact with wood, just as at the beginning of its long life.
DORADA
Spirit of the Canary Islands
The vitality of the people, the warmth of the climate, the richness of the culture and the majesty of its nature. With the magnificent Mount Teide as its symbol, Dorada is a brewery that has managed to express all these values in a drink that serves up a taste of the Canary Islands in every glass.
At Ideliq we wanted the great Teide volcano, so representative of the Tenerife brand, to feature on the dispenser. The shape represents a magically flowing river of scorching red magma captivating beer lovers at the bar.
ST. BERNARDUS
TRAPPIST ESSENCE
Belgium is synonymous with quality beer. St. Bernardus is based on the country’s long-standing beer tradition, a secular experience which can be seen in the recipes of the home of authentic Trappist style: the abbey.
This is why the figure of the monk (the beermaker of yesteryear) has been with the brand since its inception. At Ideliq we poured the heart and soul of the brewery into this character and decorated the tap with his classic pose, holding a glass of his own beer inviting us to come raise a glass with him.
GREVENSTEINER
GERMAN TRADITION
Almost 170 years ago Clemens Veltins took over a brewery that had been founded a few years before. Since then, five generations of the Veltins family have lovingly run it and ensured that the true Pilsen spirit lives on through the Grevensteiner recipe.
At Ideliq we wanted to reflect this mix of history and tradition in our own interpretation of the classic Steinie bottle and adapt it to the functionality of the beer tap. The perfect vessel for the German Grevensteiner.
STONE
A rebel with a cause
Created out of the love of rock music and beer. Stone is a beer with a rebellious and revolutionary spirit, which has always respected one golden rule: produce a top-quality beer.
This is why they chose a gargoyle as the brand’s image, a mythical defender of the good. Symbolically, it guards the beers from the evil spirits of modern-day brewing: chemical additives and poor-quality products.
At Ideliq we believe that a stalwart defender that has been doing a great job for so many years deserves to be the star of the brand’s dispenser. So, based on the gargoyles that cover the great medieval cathedrals, this fantastical figure stands guard over the Stone beer.
GOUDEN CAROLUS
IMPERIAL ORIGIN
Centuries ago, every region in Belgium had its own master brewers who competed to produce the best beer for the emperor. An old chronicle from Mechelen, the home of Gouden Carolus brewery, reveals how Emperor Charles V used to drink this beer when he went out hunting on his horse with his dogs.
At Ideliq we were inspired by the beer’s history and wanted to pay homage to the emperor that gave the beer its name. So, as a reflection of the brand’s spirit, we decided to convey his majesty on the back of his horse, one of the moments in which he used to enjoy his favourite beer.
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