FROM A TO Z

The Zeta Beer group came to us with the challenge of creating a customised column that would capture the independent, modern and transgressive essence of the brand.

Our co-creation process led us to dive into our ten years of experience brewing both classic and modern beers suitable for all tastes, from beginners to the most experienced.

We distilled the brand’s values and captured them in a matt steel beer column with angular lines and an industrial look reminiscent of the letter zeta. The beer handles, in yellow and green, add a touch of colour characteristic of the brand’s cheerful, modern and contemporary personality. The badge with the logo is the finishing touch that enhances Zeta Beer at the point of sale.

The result is a complete success, from A for Aplimet to Z for Zeta Beer.

You can see the new Zeta Beer dispenser in our Ideliq catalogue.