Before ending 2016 Aplimet attended the BrauBevial trade show, one of the most important international events for the production and commercialization of beer and other beverages.
The company presence in this biennial fair that has an unusual concept of exhibition and charisma is strategic for brands that deliver time to the emotions like Aplimet.
Nuremberg was an excellent opportunity to introduce the new Aplimet brand image, as well as the appreciated Standard and Exclusive product families as well as the new generation of beer towers: the Premium family (which includes the Agora, ILUMA and The Arch models). We are talking about a revolutionary way of understanding customer communication, in which aesthetics, technology and connectivity are integrated in total harmony to offer an interactive experience with the consumer, where opinion, emotions and closeness count more than ever. The audience’s feedback was very positive, showing satisfaction, surprise and desire to delve into the latest developments of Aplimet.
BrauBeviale is a biennial fair held since 1960. Of the 37,200 visitors of the last edition, it should be noted that most of them have a profile with high decision-making power and that 38% of them come from more than 130 countries. Regarding the big amount of 1,100 stands that gathered at the Nuremberg Exhibition Center, 44% are international; Most of them are related to the beer sector, although water companies, soft drinks, wine, cava, liqueurs and even dairy drinks are also present. There are also stands dedicated to raw materials, marketing and advertising services, facilities and equipment, packaging and logistics, technology and design, laboratory and R + D + i, energy and sustainability, etc. The next edition will take place from 13 to 15 November 2018.
Aplimet has more than 15 years of experience in the beer industry and our products are recognized for their high quality, state-of-the-art technology, its innovative design and premium personalization, which makes of Aplimet an experience that connects with the consumer.