The Belgian brewery Haacht entrusted us with the production of the tap handles for its Super8 family of beers, a brand targeting a young public with a fun and rebellious spirit.
Six different beers under the same umbrella. The challenge was to create a tap handle that would communicate the essence of the brand but that we could differentiate for each of its products. To do so, we were inspired by a Super8 campaign to extract the image of an inverted bottle, a disruptive and striking concept that fitted the brand’s image.
Once the main concept had been applied, we worked with the client to connect each beer with its tap handle based on a set of patterns and colours that decorated each of the bottles, making them all the same but different. A super result for Super8.
You can see the new Super8 tap handles in our Ideliq catalogue.